Before we start working with a client, it’s always best to meet up and learn all about their business. What makes it tick, the background and who the competitors are. We try and get under the skin of the company to become an extension of their team. This ensures that we’re on the same wave length from the start.
Understanding your Brand
Whether you’re starting from scratch or have a well established brand we’re happy to work with any size of business. Before we get creative though, we like to work with clients to develop a marketing strategy to help launch a new brand or inject life into one that needs a fresh approach.
This is the part we love the most. Ensuring our team has been briefed correctly, the creativity can commence. Exploring the possibilities of colour, typography or how many different ways you can fold a mailshot is all part of the fun.
Bringing a Brand to Life
Injecting life into a brand can be done in many ways. It could be through careful selection of the perfect stock to print your business cards, or by engaging your target audience through clever wording on your website. But essentially, there has to be consistency across all mediums to bring the brand together as a whole.
- The Value of Design Thinkingmore
Design isn’t just about your logo or how you decorate your office, it’s a way of thinking and allowing your business to thrive, creating new products and developing relationships with new customers. The Design Council have worked with the Arts & Humanities Research Council to create a short animation to explain the benefits.
- Creativity for Success: Don’t be a Cow in the Rain!more
‘The average man is a conformist, accepting miseries and disasters with the stoicism of a cow standing in the rain.’ Tim Ferriss, author of The 4-Hour Workweek Too many of us follow the crowd. We stick to the rules. We conform. Yet, we know that creativity makes the difference between a mediocre business and a […]
- On their (Trade) Marksmore
Every organisation has it’s own trademark so why should it be any different for sports personalities. A trademark is used as a visual identity to distinguish a company from its competitors and build a reputation in the market. Many sports personalities have created their own identity, whether visual or trademarking their name. Some have even […]