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The Value of Design Thinking

Design isn’t just about your logo or how you decorate your office, it’s a way of thinking and allowing your business to thrive, creating new products and developing relationships with new customers. The Design Council have worked with the Arts & Humanities Research Council to create a short animation to explain the benefits.

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Creativity for Success: Don’t be a Cow in the Rain!

‘The average man is a conformist, accepting miseries and disasters with the stoicism of a cow standing in the rain.’ Tim Ferriss, author of The 4-Hour Workweek Too many of us follow the crowd. We stick to the rules. We conform. Yet, we know that creativity makes the difference between a mediocre business and a […]

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On their (Trade) Marks

Every organisation has it’s own trademark so why should it be any different for sports personalities. A trademark is used as a visual identity to distinguish a company from its competitors and build a reputation in the market. Many sports personalities have created their own identity, whether visual or trademarking their name. Some have even […]

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