A rather famous brand campaign once said ‘Good things come to those who wait’. But as a generation of time-poor individuals wanting the best results in the shortest time possible, patience isn’t really top of our agenda. It’s a bit like baking a cake for half the required time and expecting it to taste great.
Designers, creative people, artists – they’re full of innovation and finely honed ideas just waiting to be executed right? Almost, (he says humbly) but not quite! Every creative involved in the industry works differently but I think it’s safe to say that creativity ebbs and flows. But here’s the tricky part – managing client expectations in terms of timescales.
We treat each and every one of our clients with respect. We take their deadlines seriously and want to do the best job that we can in the given timescales. But sometimes these timescales can be challenging. 48 hours to come up with a new campaign/brand/sub-brand generally isn’t enough (even for pros like us!).
Here’s our tips for a successful project
- Establish what you want and agree it right at the outset. We love a brief. Too much information is always better than too little.
- Have a budget agreed for the project. We won’t spend it all if it doesn’t need to be. We’re in it for the long haul so we want to make sure you get the best value for money.
- Meet face to face to discuss the brief so that any important points aren’t missed. It’s amazing what tit-bits of key information come out over a coffee.
- Implement a realistic timescale for the project – this includes ensuring building in time for sign-offs from anyone else that may be involved in the project.
- Allocate time for any amends 2-3 rounds of amends is realistic – 43 amends isn’t ideal for anyone!
- Keep communicating. If we think a deadline may slip on either side then flag it up sooner, rather than later.
- Feedback – constructive criticism is always well received (we’re not so sensitive!). Putting an emoji on a piece of great creative isn’t.
Nurturing relationships with clients has made us realise, that we, and they, have evolved. We’re fortunate that our clients understand the process of design and as such we have better results and stronger relationships.