Jeffreys were originally known as Jeffreys Home Lifestyles and recognised for their iconic furniture showroom in Edinburgh. In 2006, they decided to rebrand as ‘Jeffreys Interiors’ and move to the New Town area of Edinburgh in order to focus their efforts on a high-end bespoke interior design service. It was at this point that they approached us to help them create a new brand.
The fundamental of the brief was to create an aspirational look to reflect the introduction of their high-end bespoke interior design service. Jeffreys wanted a symbol that mirrored the ornate and intricate designs within the furniture and fabric patterns. The plan was that this logo would eventually become recognisable as a stand-alone graphic. The company has gone from strength to strength over the last 12 years and is now regarded as one of Scotland’s leading interior design studios.